Privacy Policy
Effective October 26, 2026
This Privacy Policy (the "Policy") describes how BetLark ("BetLark," "we," "us," or "our") collects, uses, discloses and otherwise processes information about you when you use the BetLark website and related services (collectively, the "Service").
By using the Service, you acknowledge that you have read and understood this Policy. If you do not agree with it, please do not use the Service.
1. Information We Collect
We may collect the following categories of information.
- Account information from sign-in providers. When you sign in with X (formerly Twitter), Google or another provider we support, we receive information that provider shares with us, such as:
- Your account identifier with that provider
- Your display name
- Your profile image
- Profile information you give us, including during onboarding:
- Display name and unique @handle
- Gender and age range
- How you heard about the Service
- Any referral code you enter
- Activity on the Service, including:
- Predictions you make, positions you hold and their history
- Points and coins granted, spent, won, claimed and redeemed
- Missions, referrals and leaderboard standing
- Reward redemptions and the codes delivered to you
- Comments, likes, resolution suggestions and other content you post or submit
- Information you send when you contact us, including:
- Your email address and, if you choose, your name and organization
- The content of your message
- If you are signed in, your username, @handle and account ID, which are attached automatically so we can look into your account
- Device and usage information collected automatically, including:
- IP address and approximate location derived from it
- Browser type, operating system and device information
- Dates and times of access, pages viewed and referring URLs
- Cookies, local storage and similar identifiers (see Section 6)
2. How We Collect Information
- Directly from you, when you create a profile, use features of the Service, post content or contact us
- From sign-in providers, when you authorize them to share information with us
- Automatically, through cookies, server logs and similar technologies when you use the Service
- From service providers that help us operate the Service
3. How We Use Information
We may use the information we collect to:
- Provide, operate, maintain and improve the Service
- Create and manage your account and authenticate you
- Run markets, track points, coins and positions, settle results and fulfill reward redemptions
- Display leaderboards, profiles, comments and other community features
- Respond to bug reports, suggestions and other inquiries
- Send you notices about your account, results, rewards and changes to the Service or our policies
- Detect, investigate and prevent fraud, abuse, multiple accounts, security incidents and violations of our Terms of Service
- Analyze how the Service is used and develop new features and content
- Run promotions, missions, referral programs and surveys
- Market and promote the Service
- Show advertising on the Service, including ads selected by Google and its partners as described in Section 6
- Create de-identified and aggregated information as described in Section 5
- Comply with law, legal process and requests from government authorities, and protect our rights and the rights of others
4. How We Disclose Information
We may disclose information in the following circumstances:
- Service providers. To vendors that process information on our behalf, such as hosting, database, real-time messaging, analytics and email providers, subject to obligations to use it only to provide services to us.
- Advertising partners. Google and other third-party ad vendors we work with collect device and usage information through cookies and similar technologies when you use the Service, and use it to serve, personalize and measure ads, as described in Section 6.
- Public features. Your display name, @handle, profile image, positions, predictions, profit and loss, leaderboard standing, comments and other content you post are visible to other users and the public.
- Reward fulfillment. To the extent needed to deliver a reward you redeem, including to the issuer or distributor of a gift card, coupon or voucher.
- Legal and safety. When we believe in good faith that disclosure is necessary to comply with law or legal process, to enforce our Terms of Service, or to protect the rights, property or safety of us, our users or others.
- Business transfers. In connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy or sale of all or part of our business or assets, in which case information may be transferred as a business asset.
- With your consent. Where you direct or permit us to disclose it.
- De-identified and aggregated information, as described in Section 5.
5. De-identified and Aggregated Information
- We may voluntarily collect, compile, derive and retain information that does not identify you individually, including information that has been de-identified, pseudonymized, aggregated or otherwise processed so that it cannot reasonably be used to identify, relate to, describe or be linked to a particular individual or device ("Non-Identifying Information"). Non-Identifying Information may be derived from any of the categories described in Section 1, including demographic information (such as gender and age range), referral sources, and predictions, market activity and sentiment.
- We may store Non-Identifying Information indefinitely and may use it for any lawful purpose, including research, analytics, product development and commercial purposes.
- We may sell, license, rent, transfer or otherwise disclose Non-Identifying Information to third parties, for monetary or other valuable consideration, including for market research, forecasting, advertising and analytics purposes.
- Where we maintain de-identified information, we will take reasonable measures to ensure it cannot be associated with an individual, will publicly commit to maintain and use it only in de-identified form, will not attempt to re-identify it except as permitted by law, and will contractually require recipients to do the same.
- To the extent any such disclosure is deemed a "sale" or "sharing" of personal information under applicable law, you may exercise your right to opt out as described in Section 10.
6. Cookies and Similar Technologies
- We use cookies, local storage and similar technologies to keep you signed in, remember preferences such as your theme, carry referral codes through sign-up, keep the Service secure, and understand how it is used.
- The Service displays ads served by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to the Service and to other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on those visits.
- You can opt out of personalized advertising from Google by visiting Google's Ads Settings at https://adssettings.google.com, and learn how Google uses information from sites that use its services at https://policies.google.com/technologies/partner-sites. You can opt out of personalized advertising from many other third-party vendors at https://www.aboutads.info/choices or https://optout.networkadvertising.org. If you opt out, you may still see ads, but they will not be personalized.
- You can block or delete cookies through your browser settings. If you do, some parts of the Service, including signing in, may not work.
- Some browsers send a "Do Not Track" signal. Because there is no common standard for interpreting it, the Service does not currently respond to it. Where required by law, we honor recognized opt-out preference signals such as Global Privacy Control.
7. Third-Party Services
- The Service relies on third-party services for sign-in, hosting, real-time updates and other functions, and displays market data sourced from third parties.
- Information you provide to a third-party service, such as your sign-in provider, is governed by that service's own terms and privacy policy, not this Policy.
- The Service may contain links to third-party websites. We are not responsible for their content or privacy practices.
8. Data Retention
- We retain information for as long as needed to provide the Service and for the purposes described in this Policy.
- After your account is closed, we may keep information as needed to comply with legal obligations, resolve disputes, prevent fraud and abuse, and enforce our agreements.
- Non-Identifying Information may be retained indefinitely.
9. Security
We use reasonable administrative, technical and physical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, however, and we cannot guarantee the security of your information.
10. Your Choices and Rights
- Profile information. You can view and update much of your profile information within the Service.
- Communications. You may opt out of promotional communications at any time. We may still send you notices about your account, results, rewards and the Service.
- Depending on where you live, you may have the right to:
- Know what personal information we have collected about you and how we use and disclose it
- Access or obtain a copy of your personal information
- Correct inaccurate personal information
- Delete your personal information, subject to legal exceptions
- Opt out of the sale or sharing of your personal information, and of targeted advertising
- Not be discriminated against for exercising these rights
- To make a request, contact us through the Contact Us page. We will verify your request using information associated with your account and respond as required by applicable law. You may use an authorized agent where the law allows; we may ask the agent for proof of authorization.
- If we deny your request, you may appeal by replying to our decision through the Contact Us page.
11. Children's Privacy
- The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have, we will delete it.
- Users between 13 and the age of majority where they live may use the Service only with the consent of a parent or legal guardian. We do not sell the personal information of users we know to be under 16.
- If you believe a child under 13 has provided us information, please contact us.
12. Users Outside the United States
The Service is operated in the United States. If you use it from elsewhere, you understand that your information will be transferred to, stored and processed in the United States, where data protection laws may differ from those in your country.
13. Changes to This Policy
- We may update this Policy from time to time. When we do, we will post the updated version on the Service and revise the effective date above.
- If we make material changes, we will provide additional notice as required by law. Your continued use of the Service after a change takes effect means you accept the updated Policy.
14. Contact Us
For questions about this Policy or to exercise your rights, please reach us through the Contact Us page on the Service.